Born from grief.
Built from joy.
A note from Dana, founder of Pup Club.
The Pup Club was born from grief, and built from joy.
When Cota passed in 2025, he left behind a silence I didn't know how to fill. For a while, I wasn't sure I knew how to find joy without him.
Then I realized that honoring Cota didn't mean holding on. It meant letting his joy reach further than it ever could in one lifetime.
I traded the daily grind for the joy grind.
— This is mine
The Pup Club is that reach. A community for dog lovers who know that their dog isn't just a pet — they're family. A place to celebrate the dogs you know and love, discover brands worth trusting, and help adoptable animals find the people who are waiting for them.
And if you've ever loved a dog the way I loved Cota — I think it might be yours too.
Welcome to The Pup Club. Help me celebrate his legacy by celebrating yours.